Welcome to the City of Zoom

Nike | AKQA
Animation  |  Motion Design  |  Cinema 4d  |  After Effects

The fast-paced action on the basketball court comes alive with hand-drawn precision, graphics and motion that takes the game to a new level.

Designed in cooperation with some of the world’s most famous NBA players and Nike, this animation was displayed onto a court comprised of several LED screens, bringing a whole new level of immersion and excitement to the game of basketball. 

From K.D. to LeBron, the combined energy of fast-paced animations, famous players and local students got every fan’s adrenaline pumping!
Complete with drills, games and specific manoeuvres.
All of which, came to life as fans cheered on their favourites!