There’s no shortage of competition when it comes to broadband providers out there. Virgin Broadband needed a way to stay ahead of the curve while giving customers both confidence and peace of mind. No one looks forward to switching broadband providers, which is why this campaign was designed to be straightforward, fun and whimsical – taking common feelings like slow, boring and complicated, out of the equation
With unique custom iconography showcasing the multitude of devices improved by broadband, plus the motion graphics accenting the speed and ease of use that the service provides, such as both streaming and downloading capabilities.
The art direction shown in this film received such positive reviews, that it is now being used to exemplify the entire Virgin brand online.