Snowflake Wishlist

← Back to the Portfolio

A second campaign for LeapFrog UK was designed to appeal to kids and adults alike during the bustle of the holiday season. Coinciding with the launch of the LeapPad product, this viral website encouraged children and their parents to play and learn together by creating a personalized snowflake and a Christmas wishlist. They could even customize their finished work by uploading a personal photo.
Working together flawlessly with the LeapPad campaign, this online viral game delivered an incredible brand-central benefit to the LeapFrog line of products. Combined with fun holiday graphics and easy-to-follow directions, both children and the young at heart found something to enjoy while creating memories of a festive holiday season.