LeapPad Launch

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This unique children’s educational tablet is designed to inspire learning while having fun. A leader in the field of “edutainment”, LeapFrog’s LeapPad was released in 2011 to a full-scale branding campaign. All of LeapFrog’s online retail outlets (Smyths, ToysRUs Education Learning Centre and Amazon.com) were designed afresh. Coinciding with the launch, a number of stationery items, including notepads, mouse pads and laptop sleeves were also designed. Lastly an impressive full-scale, Hamley’s window display was made.

This project combined the best of both worlds in a captivating and encouraging layout for kids to “leap” into learning – right before the school year started. 
Featuring several familiar faces including beloved characters from Cars, Spongebob Squarepants, Dora the Explorer, Woody from Toy Story and more, children were instantly enthralled and their parents soon followed, thanks to the precise icons highlighting letters, reading and math.


  • Client: LeapFrog Enterprises
  • Filed under: Advertising, Branding, Digital, Print