Imaginext

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This illustrated comic book themed commercial, instantly captures the attention and invites the discovery of Mattel’s new toy line, Imaginext. Two films, one featuring a police robot and the other featuring a fire truck, and submarine put kids squarely into the shoes of heroic rescuers, coming to save the day from crime, fire and other city disasters.

With an extremely limited amount of time (10 seconds and 20 seconds respectively) to engage kids’ active imaginations, Imaginext brings you the future of play with a variety of interactive characters, stations, elevators and hidden doorways. From fire ladders to torpedoes, evil is defeated and the city is saved by adventurous young minds using Imaginext.

  • Client: Fisher-Price
  • Filed under: Advertising, Branding, Motion Graphics