Fiat Click

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Can you combine shopping for a car online with a showroom-style retail experience?  This promotional film, created for the Fiat Click, shows that you can. With a limited color scheme and crisp, transparent “glass-pane” graphics, this futuristic video walks customers through the process of shopping online for a new Fiat.

With an emphasis on delivering an enjoyable and exclusive experience, Fiat Click lets customers build their new Fiat dream car, or choose from a large selection of popular models.  They can also schedule a test drive or learn more about financing.

Along with targeted advertising focusing on the Birmingham area, the commercial accentuates that there are no complicated forms or pushy sales tactics to deal with, making it easy to browse and buy from the comfort of home.

  • Client: Magma
  • Filed under: Branding, Digital, Motion Graphics