Extreme Sports

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How does one brand a TV sports channel that shows content so diverse?
To reinvigorate a channel once built around youth and urbanism, a radical shift was needed. Compositing black and white 3D graphics and cutting edge, contemporary sound designs, each individual themed ident communicated a bold new attitude the channel is worldly renowned for.

  • Client: Extreme Sports Channel
  • Filed under: Branding, Style Frame